$11.2B
in Davidson County visitor spending
Visitors generated a record $11.2 billion in direct spending across Davidson County in 2024.
Source: Nashville Convention & Visitors Corp 2024 data, published August 2025RoveObooth research
Nashville event & wedding industry statistics.
Useful, citable context for planners, writers and anyone following the business of memorable gatherings. Updated September 29, 2026.
The quick read
A city built for a crowd.
Nashville is a major gathering place, with a visitor economy that supports conventions, business travel, celebrations and live events. The figures below bring together the latest public data from government and destination sources, plus national wedding and event-planning benchmarks.
Every number links to its original source. We refresh this reference when key sources release newer figures, while keeping each section link stable for easy citation.
Nashville event economy
The local picture.
16.9M
daily and overnight visitors
Davidson County welcomed 16.9 million daily and overnight visitors in 2024.
Source: Nashville Convention & Visitors Corp 2024 data, published August 202535%
of Nashville visitors were here for conventions and business
Conventions and business travel made up 35% of Nashville visitors in 2024, alongside 65% leisure travel.
Source: Nashville Convention & Visitors Corp 2024 data$30.7M
in average daily visitor spending
Visitor spending in Nashville averaged $30.7 million per day during 2024.
Source: Nashville Convention & Visitors Corp 2024 data, published August 2025Weddings & planning
The broader context.
2,041,926
U.S. marriages recorded
The United States recorded 2,041,926 marriages in 2023, the latest provisional national total reported by the CDC.
Source: CDC National Center for Health Statistics 2023 provisional data6.1
marriages per 1,000 people
The U.S. marriage rate was 6.1 per 1,000 total population in 2023.
Source: CDC National Center for Health Statistics 2023 provisional data172,100
U.S. event-planning jobs
Meeting, convention and event planners held about 172,100 jobs in the United States in 2025.
Source: U.S. Bureau of Labor Statistics 2025 data, updated August 20266%
projected job growth
U.S. employment for meeting, convention and event planners is projected to grow 6% from 2025 to 2035, with about 16,800 openings each year on average.
Source: U.S. Bureau of Labor Statistics 2025–2035 projection, updated August 2026Methodology & sources
Made to be checked.
This page uses the latest available figures from named primary sources as of September 29, 2026. “Nashville” figures refer to Davidson County when the cited source uses that geography. National wedding data is reported by the CDC, and event-planning employment data is reported by the U.S. Bureau of Labor Statistics.
Cite this page
RoveObooth. “Nashville Event & Wedding Industry Statistics.” Updated September 29, 2026. https://roveobooth.com/nashville-event-industry-statistics
Link directly to a statistic by adding its section name, for example https://roveobooth.com/nashville-event-industry-statistics#nashville-visitor-spending.